Hammer + Jacks is a family-owned toy store in Portland's trendy Foster-Powell neighborhood (US). There's a warm + inclusive vibe, a giant TV stage, and a technicolored play space at the back called The Happy Place. Handmade lantern clouds dangle quietly from the ceiling, disco balls cast light flecks across the colorful muraled walls, and when the day is over, a small piece inside the round cardboard sign on the door slides to the right, turning OPEN into NOPE.
During our time together I served as a multi-faceted creative all-in-one, combining the roles of marketer, social media strategist and content creator to drive sales, increase brand awareness and fine-tune the running visual narrative for the brick-and-mortar shop. I built a beloved recurring newsletter from the ground up, researched niche topics extensively to craft engaging and thoughtful copy across the platforms, and provided a steady, dynamic stream of innovative ideas and creative campaigns for the shop to select from.
I also developed a comprehensive branding package for the toy store’s event space, including a logo design and custom typeface, monthly printable coloring pages, loads of reusable shop hours stories and a great illustration of the giant TV stage. 🌈 📺 🎉
Creative copywriting and newsletter samples available upon request 💅