As someone who considers themselves the ideal consumer–one easily swayed by good design, killer branding and a relatable digital persona–I am not sold on the bot-written slop that continues to infiltrate my feed and inbox. When a great brand starts serving AI Joe’s copy straight from the can with his emoji triptychs, redundant sentences and awkward non-language, I lose interest and my loyalty eventually fades.
While the turbulent digital landscape has society divided, I continue to support and prioritize human narratives and human-led creativity. What we all crave (and perhaps desperately need) right now is meaningful connection, mindful escapism, brands that feel good to support, and more than anything, something new to float with in the Sea of Sames. When it comes to B2C marketing–which is storytelling at its core–nothing sells like the human experience.
I embrace a writing style that’s informed by a global perspective and rooted in the world we live in. My editorial voice is organic, fun and highly adaptable to any brand in favor of smart copy, sharp wit, and using research to build vibrant, informed stories.
There are so many reasons to still hire human copywriters today (!!), but there are just a few very special folks and businesses at the top of my Dream List. I’d love to connect if you are:
☻ A European tattoo artist with an international following who dreams of having an English-fluent guardian angel to keep your social copy on-point, your DMs answered and your emails in order so you can focus on your art
☻ Part of a mission-driven organization working across geographic borders with an international team on the lookout for a multifaceted writer to build the English base for copy destined for multilingual translations
☻ A small brand/business, brick and mortar shop or artist-run space on the Iberian Peninsula with a need for English copy for your feed, newsletter, blog or website
☻ Literally any place that sells paper books and magazines for any reason, feed or platform
✎ᝰ.