Hammer + Jacks is a family-owned toy store in Portland’s trendy Foster-Powell neighborhood (US), where handmade lanterns dangle quietly from the ceiling, disco balls cast light flecks across colorful muraled walls, and when the day is done, a small piece inside the round cardboard sign on the door slides to the right, turning ‘OPEN’ into ‘NOPE.’
Serving as a multi-faceted creative all-in-one, I combined the roles of marketer, social media strategist and content designer to drive sales, increase brand awareness and fine-tune the running visual narrative for the brick-and-mortar shop. I built a beloved recurring newsletter from the ground up, researched niche topics extensively to craft engaging and thoughtful copy across the platforms, and provided a steady, dynamic stream of innovative, creative campaign ideas for the shop to choose from.
I also developed a comprehensive branding package for the toy store’s technicolored event space, including a logo design, a custom typeface, monthly printable coloring pages, loads of reusable shop hours stories for the ‘gram and a great illustration of the giant TV stage. 🌈 📺 🎉
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/a1c0996f-a78d-4da7-acc6-00f00b4d0282_rw_1920.jpeg?h=ffbfb780ed6f63d1a70a6546e36a4a71)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/c8412822-e682-42b3-b021-91b954551026_rw_1920.jpeg?h=c747cd35de626676a04b64108c3e33ff)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/a7db281b-dd32-4b93-873c-697be26c6b84_rw_1920.jpeg?h=070a52c0530f5c6a5c96051cd3420ed0)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/c688b415-007f-40a3-aeed-c644be5467d4_rw_1920.jpeg?h=e0e174c567774a4cfcf40cbefcbe8013)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/4ae6a1ed-6afd-45dd-afb2-9cdfccdc57d2_rw_1920.jpeg?h=26e52e067c2cb87d5cb61d9ded0972c5)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/a35caec1-f1cf-4340-98de-5c257d2fa0f3_rw_1920.jpeg?h=c39c2efe46ac7c0261e828f1a8d68dd7)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/699e2cdc-0801-436a-b909-92c3a3b27c8f_rw_1920.jpeg?h=c53402d5828d21f897cc6e24a5ec7f34)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/8a831324-c672-4c2c-8898-4d2ae4e0b647_rw_1920.jpeg?h=7e2749edd3e9bcf967a2c636d76bbf00)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/659da98c-5bb6-4a77-aed9-61793b966db6_rw_1920.jpeg?h=4e39fa6095ecb7e29966308713c7e369)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/c3723269-e29c-42e4-a2a3-dbef3aaac97e_rw_1200.jpeg?h=9c1add97d0698ea4e794b72686168820)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/e0da6bb6-fb94-45f2-8f98-17d6b99fba51_rw_1200.jpeg?h=6f88e0fb845e24a651fd06b33e668ba4)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/fb61b57f-304c-4f3e-925f-189a755d80ee_rw_1200.jpeg?h=b10bde6a3870aa62ba5383d9e8ff4aec)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/d529d080-3385-413c-bf10-9aae4943f8e9_rw_1200.jpeg?h=3189eee4a677d15eb8efdf19a9034bea)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/95cdaefc-3378-44e0-ab88-3c41840a9cbe_rw_1200.jpeg?h=e763252b3c9a8c47ae4c4f07399d0074)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/19b0e636-9748-4939-9cd4-ab0327f829d2_rw_1200.jpeg?h=719e4af0275be2da84722160a94c9d7f)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/dbb6626b-87d1-42a9-8966-94d1449d0b5a_rw_1200.jpeg?h=1c0e3f6fa73593f2530460810e65c360)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/669ba8e9-cb26-41a6-be0d-b6f52fed5d2f_rw_1200.jpeg?h=d09590f964ccc6bd616c2654bb288b1e)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/5a89d5cf-1ef8-4302-9d0a-a6383d2fa1c8_rw_1200.jpeg?h=95c56592c67bf9a72752eb1283d0850d)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/a8aaab50-82ff-42ed-8497-b71aa1e07a46_rw_1200.jpeg?h=0379bf64e0e6c6c397851bd6a7115437)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/7f132d94-6717-4d24-aca3-1715c442a2db_rw_1200.jpeg?h=3020e924052766c374c8dc53bae3a7e7)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/96db1ac8-71ea-41c3-8038-8d4d1597cd74_rw_1200.jpeg?h=d543969b8415cee6202d80b7ea44a51f)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/ba290c8f-8df5-45a3-a39c-8881b1afabcd_rw_1200.jpeg?h=22ec588f60eb0629e641668796488124)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/ef7103d0-9d5b-42c9-9fb7-b7184be068d5_rw_1200.jpeg?h=e3458649e39f48a74106d3eb80181aa3)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/ca48f18a-597d-4efd-8add-b138cb33d92d_rw_1200.jpeg?h=5d6504ab30319787a39c38dca22b51d7)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/abdd7998-e6cb-4cee-94b1-3bfcd90c17e3_rw_1200.jpeg?h=35b49b7e84ee973c242408a56361bcfe)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/121dff24-96b8-4ee5-9b54-655be5c2c6df_rw_1200.jpeg?h=6f1542c1285fbe9d6d7084ad8fe40cdd)
![](https://cdn.myportfolio.com/1706a476-0939-41f9-825f-8574aae192a5/1c211a0d-b8b1-4191-adc0-ba064d314e09_rw_1920.jpeg?h=256e6c62c5dd312216e9ad4f959055ed)