I worked with print-only bathing magazine Hamam to build a tailored creative toolkit to help the mag stay afloat between issues and promote past editions. The gist was “print magazine has limited budget, seeks good ideas to use later," so I developed a series of dynamic social media campaigns, newsletter themes and daily posts to highlight individual articles, expand on bathing themes and explore bathing-adjacent content.
Spread across Taos (US), Berlin and Istanbul, I led the team in creatively circumventing one of print media’s top challenges on social media: finding the best way to share the art and stories between the covers without giving it all away. This meant a lot of sneak peeks, article teasing, vibe curating and logo play to build brand awareness while aiming to be a palate cleanser in our readers' feeds.
By growing our social following, newsletter readership and contributor community, I increased open-ended subscriptions to the print magazine by more than 300%. I also pitched, applied for and successfully secured the 2022 Indiecon International Travel Grant on behalf of the magazine, allowing design genius Okay Karadayılar to make the trip from Türkiye to Germany and attend the festival in Hamburg that year. Nice!
The international bathing community engaged heavily with our stories, so I put significant focus there to supplement our daily feed posts with playful and vibrant designs. The magazine has a gorgeous logo and deeply talented contributors from around the world, so it always worked in our favor. 💦 🧼
Additional copy samples are available. 💅